Studio Cut

The Twilight Saga is one of the most popular film franchises and once again Edward Cullen drives a Volvo XC60.

Search on the Internet using the string “Volvo/Twilight/Eclipse” and you will get more than two million hits, including photographs and lengthy fan discussions of the exact color nuance of Edward Cullen’s Volvo. The interest is astonishing.

In the novels, the hero Edward Cullen drives a Volvo S60R – the previous S60 model. However, when the time came to make the films, Volvo was no longer producing the S60R so a Volvo C30 was used in the first film and a Volvo XC60 in the next two. Volvo Car’s appearance in the first film in the franchise, Twilight, led to increased sales of the Volvo C30 at several Volvo dealers, particularly in the US market. After the release of The Twilight Saga: New Moon, dealers reported increased interest in the Volvo XC60 and noted that customers came to showrooms to photograph their children in the “Twilight car”. Volvo is being increasingly perceived by youngsters as “cool”, and moms of teenagers are showing increasing interest, thanks to the enthusiasm of their kids.

This was also evident during the recently held Eclipse Exclusive Screening by Volvo Philippines at the Cinema 2000 of Shangri-la EDSA Mall.

In THE TWILIGHT SAGA: ECLIPSE, directed by David Slade from a screenplay written by Melissa Rosenberg and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, Bella (Stewart) once again finds herself surrounded by danger as Seattle is ravaged by a string of mysterious killings and a malicious vampire continues her quest for revenge. In the midst of it all, she is forced to choose between her love for Edward (Pattinson) and her friendship with Jacob (Lautner) – knowing that her decision has the potential to ignite the ageless struggle between vampire and werewolf. With her graduation quickly approaching, Bella is confronted with the most important decision of her life.

The Twilight Saga is one of the most popular film franchises and once again Edward Cullen drives a Volvo XC60.

Search on the Internet using the string “Volvo/Twilight/Eclipse” and you will get more than two million hits, including photographs and lengthy fan discussions of the exact color nuance of Edward Cullen’s Volvo. The interest is astonishing.

In the novels, the hero Edward Cullen drives a Volvo S60R – the previous S60 model. However, when the time came to make the films, Volvo was no longer producing the S60R so a Volvo C30 was used in the first film and a Volvo XC60 in the next two. Volvo Car’s appearance in the first film in the franchise, Twilight, led to increased sales of the Volvo C30 at several Volvo dealers, particularly in the US market. After the release of The Twilight Saga: New Moon, dealers reported increased interest in the Volvo XC60 and noted that customers came to showrooms to photograph their children in the “Twilight car”. Volvo is being increasingly perceived by youngsters as “cool”, and moms of teenagers are showing increasing interest, thanks to the enthusiasm of their kids.

This was also evident during the recently held Eclipse Exclusive Screening by Volvo Philippines at the Cinema 2000 of Shangri-la EDSA Mall.

In THE TWILIGHT SAGA: ECLIPSE, directed by David Slade from a screenplay written by Melissa Rosenberg and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, Bella (Stewart) once again finds herself surrounded by danger as Seattle is ravaged by a string of mysterious killings and a malicious vampire continues her quest for revenge. In the midst of it all, she is forced to choose between her love for Edward (Pattinson) and her friendship with Jacob (Lautner) – knowing that her decision has the potential to ignite the ageless struggle between vampire and werewolf. With her graduation quickly approaching, Bella is confronted with the most important decision of her life.