Studio Cut

One of the standout traits of the Filipino family is that they can turn any place into home as long as they are together. As a brand that promotes family bonding over affordably great meals, Jollibee has indeed become a second home for many Filipino families sharing simple but happy and unforgettable moments.

Such valuable and happy times are exemplified in Jollibee’s new family-themed TV commercial. Jollibee’s new ad captivates the heart of the viewer as it narrates how a family is able to bond even if Mommy is a night-shift duty nurse at the local hospital.

It begins with a view of a picturesque sunrise. It is early morning and Mommy’s night shift is over but the kids are just getting ready for school. Daddy brings the kids to Jollibee before they head to school. Mommy is already waiting for them at their favorite spot, with their favorites like ChickenJoy, Spaghetti, Yum Burger and hot chocolate. Over generous servings of their favorite Jollibee treats, they share stories and just relish each other’s company. After their filling and delightful meal, the kids go to school, Daddy goes to the office and Mommy calls it a day. Bunso then kisses Mommy good night, and Mommy greets her a heartfelt “good morning.”

Many will relate to this experience as captured in the commercial directed by multi-awarded ad-man, Jun Reyes. For even if the family portrayed in the ad has an unconventional schedule, they mirror the truth that all homes relate to: bonding is indeed essential in keeping the family closer.

Whether it is the warm greeting of the friendly crew, the delicious meals, or just the company of the people gathered there, there is quite not a place like Jollibee that truly fosters special family times.